I started writing my blog in August 2017 aiming to create a source of inspiration, be it styling in my own home; either my own DIY, styling tips on what makes a home your own, or working with brands big and small to show how products can work in your own space. I also feature design and colour trends and spend time exploring the impact creating the right space can have on your emotional wellbeing.
I feature homes that inspire me, and if you’d like to feature you can submit a request here, influencers and bloggers who work in this market, and why they got started, and new trends and collections.
I also wanted to create a community of design/interior/creative businesses; a place to go to for advice, to see how others had built businesses, to learn from them. It was a blog with a difference intended to "marry" my day job where I invest in, and help grow High Technology companies, with my passion for interiors.
Many creative businesses struggle to get off the ground, so the blog started out sharing the journeys of successful businesses so that others can see what works too.
All of my blog posts feature across my social media channels.
Highly Commended Instagram and Blog.
With 106,000 followers on Instagram, and over 1 million active viewers on Pinterest, my blog and my social media channels drive different outcomes for brands that I work with. Instagram, providing direct interaction with an interiors following that I have built and that is engaged. Pinterest which drives 50% of my blog traffic and where I can create evergreen content. As much as 40% of my blog traffic also comes from search engines, so by utilising all three; blog, Pinterest, Instagram, I can reach very different audiences.
I work with brands in a number of ways; styling their products in my home, creating blog content and content for Instagram and other social media, showcasing new collections, or creating unique styling for a specific campaign often seasonal.
I have worked with Loaf, Heinz, Cox and Cox, Rebel Walls, Farrow and Ball, Miller Harris, Annie Sloan, Feathr, Christy Home, Soak and Sleep, Abigail Ahern, Wayfair, John Lewis & Partners, MADE.com, Habitat. Amara, and Lucy Tiffany, to name a few and you can see examples of this work below and here
Miller Harris, Home candles; Styling Annie Sloan Chalk Paint; DIY, Cox and Cox accessories; Styling. Loaf, Rebel Walls and Farrow and Ball; Room Design
Loaf, Farrow and Ball; Room Design, Lucy Tiffany; Room Design. Feathr, Bag and Bones, Age of Reason Studios and Dar Beida Moroccan Living; Room Design and Styling. Anna Hayman, The Loft and Us; Room Design and Styling.
I first got in touch with Nicola in March of this year, when my small furniture start up was less than 6 months old. With an Instagram account that was still in its infancy and little awareness of my brand in the marketplace, I approached Nicola in the hope that my designs might resonate with her very discerning interior style. With little expectation I was astonished at the swiftness of response I received, offering feedback, a genuine interest in my business and a willingness to help.
Nicola's large and extremely loyal following gives her enormous influence on UK interior thinking, and the very real home and life that she presents on both her Instagram account and blog invokes a genuine trust in her point of view. Being given the opportunity to put one of my pieces into her home has made a huge impact on my brand awareness. Likewise her endorsement has opened my business up to a very supportive community of other small businesses, makers and creatives, as well as a large group of passionate interior enthusiasts.
Above all it is Nicola's warmth, enthusiasm and the authenticity of her style that I have benefited from the most. Nicola simply supports things and people that she believes in, regardless of their scale or where they are in their journey. Our collaboration has been a hugely positive experience and I am so grateful for the unending support that she has provided. Jo. Coe. Living Room